2025 Email Greeting for Mandala Research

I recently completed a freelance project for Laura Mandala at Mandala Research, designing the 2025 email greeting for her 10,000+ mailing list. The email highlighted key data findings from 2024, introduced a new study on emerging traveler trends, and offered a special discount for sponsors and clients.

My initial bold designs evolved after Laura’s feedback toward a more personal approach, leading me to create four refined options that better reflected the company’s thoughtful, data-driven style. Laura ultimately chose a design that blended elements from my original concepts with her edits, resulting in a polished final product that balanced clarity and engagement.

This project was a rewarding experience in collaborative design and brand alignment.